Just noticed a campaign image of the PPM (from Indiegogo page) which is actually shared between concurrent devices. Here is the PPM Indiegogo page vs XGIMI MoGo Pro.
Not sure who copied who… but when browsing for a new device this seem a bit odd 
Hmm, this is pretty bad advertising indeed. But the xgimi Mogo pro was released after Indiegogo PPM campaign I think.
Maybe it’s an open source image that can be modified and used whoever wants to 